Thursday, October 28, 2021

Forget millenial pink, Gen Z green is the shade of the moment

From a purely aesthetic point of view, green is an interesting shade that you likely haven’t given much thought to. But you will likely start to notice it everywhere.

Getty Images / Supplied

From a purely aesthetic point of view, green is an interesting shade that you likely haven’t given much thought to. But you will likely start to notice it everywhere.

Millennial pink has had a hold on lifestyle and pop culture since the marketable phrase was coined in 2017. It was a soft, powdery blush pink that was everywhere, until suddenly it felt a little passe.

The latest colour craze that’s being driven by generational consumer trends, and is appearing across fashion, interiors and beauty, is what has been dubbed “Gen Z green”.

The reasons should be obvious: green equals nature (the antithesis of our constantly connected digital lives); green is soothing (what we all need in these unprecedented times); green is sustainable (a literal and surface-level interpretation, which also hints at green-washing).

It’s that last point that some trend forecasters claim is the reason behind the resurgence in green, with Generation Z increasingly concerned about climate change and the impact of mindless consumerism.

READ MORE:
* How to wear patterns and prints with confidence, according to pattern lovers
* Remember when we dressed like wannabe surfer girls? The look is back
* Slogans are now a fashion mainstay, so why do I feel uncool whenever I wear one?
* There’s no reason to fear pastel eye makeup anymore

Does wearing the colour green influence any of that? Not at all. But from a purely aesthetic point of view, green is an interesting shade that you likely haven’t given much thought to. But you will likely start to notice it everywhere: in fashion, beauty packaging and, particularly, in homewares and design.

However, a note on pink: it’s still a thing. Now though, it’s highly saturated – a hot pink hue seen recently at Versace, Moschino, and in Carey Mulligan’s divine Valentino gown at the Met Gala in September.

That too is being driven by Gen Z and millennials, and their nostalgic obsession with the early 2000s (think Paris Hilton, Legally Blonde and flip phones).

But one of the most iconic looks of that era was Jennifer Lopez in, you guessed it, green.

This article first show on www.stuff.co.nz Source link Author ZOE WALKER AHWA on date 2021-10-11 22:13:49

Trending

More Articles Like This